Escape rooms are immersive adventure games in which a group of people must work together to solve puzzles or riddles in a limited time to leave the room. They can range in difficulty level and often have themes such as a jail escape or bank heist. The idea of escape rooms originated in Japan and quickly caught on around the world. According to the Room Escape Artist, there were 22 escape rooms in the U.S. in 2014 and by mid-2018, that number had grown to 2,300.
Although puzzle games have long been a staple in American households, the main hurdle facing the escape room industry is educating consumers. Many are still in the dark about what the concept is, especially in the U.S., where it’s relatively new.
If you tell your friends or family, let’s go watch a movie, play bowling or laser tag, you already know what the activity is. With escape rooms, many people associate them with fun houses, mazes or haunted houses, which is contrary to the case. Escape rooms are the latest craze in entertainment, driving customers from all over to experience the themes, excitement, challenges, and puzzle solving scenarios they present.
Arc-Studios, the #1 Escape Room designer and builder, creates escape rooms that capture the attention of today’s customers, turning entertainment centers into a money generating machine. Here are some examples of their latest work:
Arc-Studios Latest Escape Rooms
Tips for Generating More Revenue for Your Escape Room
Market Your Escape Room Online
The average escape room generates 63% of its booking revenue from its website, according to online booking system Xola. For some companies, digital marketing has also proven to be an effective strategy for increasing sales. The best time to promote the escape rooms are during the summers and holidays, this is when families are able to spend more time together and students are not in school. Utilizing advertising gift vouchers the week before Thanksgiving, then hold a promotion until midnight on Christmas Eve. This kind of promotion can help boost sales during slower days and seasons. Incorporating this kind of promotion on your website, social media pages and through paid advertising can boost traffic to the site and increase sales.
Target Groups on Social Media
Creating original content is key to building a brand’s presence online, especially through social media. 98% of customers are more likely to engage with a brand on social media that posts images. Actively communicating with your customers through social media and having them share their experiences is weight in gold for organic marketing. Customers begin to talk about your escape room, sharing knowledge about their strategies to solving the escape room’s varying puzzles and riddles, and spreading the word out into the market. Targeting groups in forums such as MeetUp.com, where you will find hundreds of active groups looking for a place to hang out and have a good time. Many of the groups are team oriented and looking for a teambuilding activity with excitement built-in. This is a chance to retarget those groups with special offers to get them to return again soon, perhaps with their family, other friends and groups they are associated with.
Target More Corporate Events
Escape rooms are the perfect fit for a Teambuilding sandbox. Problem-solving is one of the most important skills for any group of people. For groups of friends or families, this can mean being able to communicate and get along as a group. In a professional setting, this may mean something more along the lines of getting new projects divided among team members or ensuring proper content flow throughout the game.
Escape rooms are considered a “compression chamber” by nature of the time limit. This can be used to a team’s advantage to encourage the prioritization of challenges at hand and align them with the team’s strength. Escape rooms drive home the point that players aren’t trying to just find the right answer, they need to to find the correct answers in the least amount of time if they were to escape. This type of time pressure encourages players to reach out to one another in times of confusion or distress. Instead of wasting time brute forcing answers, players learn to help or redelegate a question or problem to other players.
Targeting corporate businesses with special events, happy hours after work and positioning your escape room as a teambuilding destination are keys to driving more events. Utilize a flyer with special offerings for corporations, cards to hand out to individual staff members with text marketing capabilities to capture new customers into your promotional programs.
Acquire The Tools That Collect More Customers More Often
- Text Marketing – 98% of customers read text messages from businesses they trust versus less than 5% for emails from businesses they trust. A text marketing tool can be utilized for all promotions and customer targeting. Providing customers and local business partners with a text message to join your rewards in order to funnel more customers into your promotional programs.
- Search Engine Optimization – 82% report the effectiveness of SEO is on the rise and 42% state effectiveness is increasing significantly. Positioning your website to be search engine friendly cannot be overstated enough. The world is digitally advanced, and only getting smarter. Customers trust brands that are well represented online and make more purchases than ever before online. Making sure that your website is optimized for Google and the website content is filled with high-quality images and messages that tell a story about your brand and customer experiences is a sure-fire winner to drive more customer traffic.
Update Your Escape Room with a New Theme
Arc-Studios Turn Key Escape Rooms are designed to maximize the FUN at entertainment facilities. Out of home entertainment is focused on experiences you can’t get at home…immersive experiences that are exciting and fun with family, friends or co-workers. Escape Rooms fit the model perfectly and with millennials, older teens and corporate groups seeking them out, you can draw in those coveted groups for more entertainment sales. To be successful, they do require a slightly different approach and Escape Reality, combined with Arc-Studios, can deliver amazing rooms customized for your facility along with the operations and marketing support to maximize your revenue potential.
Are you attending the 2019 International Bowling Expo in Las Vegas? Visit Arc Studios at booth #685 and see our amazing work and ask us how we can help you maximize entertainment profits with Vex Solutions.
Interested in maximizing your customer attraction space with an escape room.
Contact Arc Studios to learn more.
Frequently Asked Questions
How much does it cost to do an escape room?
Most games cost $25 to $30 per person for a one-hour game and typically allow 10 to 12 players at a time. For family entertainment center owners, the chief costs are employee payroll to manage the rooms and the one-time expense of building the room out.
Are all escape rooms scary?
It is a real-life team game: locked in a room with a theme, you have to follow a series of tracks and puzzles in order to escape in the allotted time. For most people, this is definitely a scary scenario. But customers actually pay to be put into one of these rooms with unpleasant ambiance. This is what makes escape rooms so great, the experience is exciting for the customers and in some themed rooms, can be scary.
How many escape rooms are there in the World?
In 2014, there were 22 escape room companies in the United States. That number has grown to 2,000 worldwide.
How long is the escape room?
Generally, after arriving at the escape room, you are given a briefing on the rules and then s storyline, this process may take up to 15 minutes. Actual game-play lasts for a maximum of 60-70 minutes depending on the room, but your team may escape faster, depending on player skills, teamwork, and problem-solving abilities.